What inspires me...

I believe there are no impossible dreams, only limited dreamers...

Designers always strive to use the latest in technology to create an interactive dramatization of information. My experience as a designer is not just a mere effort at pushing pixels. It is a constant work in progress to better myself with each new task I undertake.

The core concept of my designs is to communicate a sentiment, idea or brand to a specific target audience, and to do it effectively. I ask questions and listen to the answers and listen to all the unsaid words...repeated phrases mentioned with excitement, and I implement that mental picture in my designs.Emotion and intuition can be used as critical tools to support a theme and this theme will, in turn, support the brand and the intended message. I use this approach with all the projects that I undertake. No project is big or small. Into each project, I put in the same fervent activity, excitement, passion and attention to achieve results that are to the client's total satisfaction.


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Work Experience

Current Project | Other Projects

CURRENT PROJECT - Cisco Systems, San Jose CA ( 07/2009 - Present)
Senior UI Designer & Developer, Digital Media Solutions Center of Expertise, Cisco Services

Project Manager and UX/UI Designer and Developer for the following high-visibility projects

  • Technical Services Newsletter - Web (Audience - Worldwide)
  • Technical Services Newsletter - Mobile (Audience - Worldwide)
  • Technical Services Newsletter - Tracked Version for Metrics (Audience - Worldwide)
  • European Service Partner Tier-2 Newsletter in English, German, French, Italian and Spanish (Audience - European Theater)
  • European Service Partner Tier-1 Newsletter in English (Audience - European Theater)

Senior UI Designer and Developer for Digital Media Solutions Center of Expertise, Cisco Services

  • Creating high-level scalable storyboards, wireframes and mockups for enterprise applications.
  • Image editing and manipulation of Cisco stock photography, color correction, panoramic blending of two or more images to create a single enhanced image and creating various user interface related screen graphics.
  • Being adept at and utilizing various internal Cisco components to develop internal applications.
  • Being adept at utilizing various external Cisco components and code to conceptualize mockup and develop high-end external enterprise applications.
  • Using Sales Force effectively to Project Manage time and resources.
  • Creatively using of various internal and external applications such as WebEx, ClickStream, Salesrack, Web Publisher, Web Updater, Show and Share, Enterprise News Tool, Sales Force.

All my projects have included:

  • Contributing to the objectives of the project by thinking creatively about the features, enhancements and evolution of the web application.
  • Utilized usability and experience to always ensure that the interface communicates with and engages the users/target audience.
  • Designed interactive mockups for web and mobile applications.
  • Improved existing design with strategic enhancements and created new designs.
  • Extended the core concept to both web and mobile applications.
  • Incorporated Social Media wherever applicable within web applications to ensure greater target audience reach and increase in user base.

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Other Projects

Cisco Systems, San Jose, CA (09/2006 - 02/2009)
Senior UI Designer, Strategic Alliance & Business Development

Selectiva Systems, San Jose, CA (06/2005 - 08/2006)
UI Designer

Sergio Lub Inc., Martinez, CA (07/2004 - 05/2005)
Webmaster & UI Designer

Bizmatics Inc., San Jose, CA (11/2003 - 06/2004)
UI/Graphic Designer

Macromedia Inc., Redwood Shores, CA (07/2007 - 10/2003)
UI Designer, Offshore Engineering Services

Concio Inc., Santa Clara, CA (01/2001 - 06/2003)
UI Designer


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Education

Key Strengths | Degrees | Skill Sets

  • A passion for conceptualizing and designing highly scalable UI and visualization methods for enterprise-level applications. Strong understanding of Social Media and Web 2.0 best practices.
  • Experienced in the User Centric Design process with emphasis on User Interaction and Social Media.
  • Self-starter with strong design skills and ability to balance creative expertise with marketing objectives and development requirements. Attention to detail and the desire to create rich user experiences. Synthesize research and usability studies into actionable design enhancements.
  • Team-oriented with sound project management and communication skills. Experienced in working in a fast-paced environment demanding strong organizational, technical, strategic and interpersonal skills.
  • Confident and poised in interactions with individuals at all levels. Detail-oriented and resourceful in completing projects. Able to multi-task effectively. Ability to quickly adapt, learn and implement new technologies. Have worked with multiple cross-cultural teams in a very collaborative environment.

Degrees

  • Currently Pursuing - Certificate Program in Business Analysis
  • Diploma in Digital Designing & Marketing Communications - Wintech Computers - India (1999)
  • Post-Graduate Diploma in Computer Applications - India (1994)
  • Bachelor of Science (B.Sc - Chemistry,Botany, Zoology with Honors in Genetics) - India (1989 - 1992)
  • Certificate Programs in - Intro & Advance Flash, HTML & XHTML, CSS, Database Management- Foothill College, Los Altos, CA

Skill Sets - Web & Graphic Design

  • Interface/Interaction Design: Task Flow, Story Boarding, Wire Frames, Prototype Development, Visual Design, Style Guides, Social Media Interaction
  • Usability Research & Testing: Experiment Design, Contextual Inquiry, Heuristic Evaluation, Individual Interviews, Statistical Analysis, Formal Usability Testing
  • Software, Programming & Scripting: Adobe Photoshop CS4, Dreamweaver CS4, Flash, Hand-Coded HTML, XHTML, CSS2, Intermediate level Java Script

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